krista.alana: MY RESUME

Experience

Coleman Entertainment Group, New York, NY; March 2011-Present
Assistant to BJ Coleman

Write and send pitches, press releases, media blasts, and media alerts to national, regional, and broadcast media
Monitors media mentions for all CEG clients
Secure event opportunities and attend events with clients to ensure media presence
Maintain and update client-specific media lists
Provide support to the CEO: calendar maintenance, scheduling meetings, processing invoices, purchasing office supplies, assisting with travel arrangements, attend potential-client meetings, phone coverage, find efficient ways to run the business, manages interns, create proposal for potential clients, network to expand business

Niche Media LLC, New York, NY; September 2010-March 2011
Event Marketing Assistant Intern

Assisted in planning and execution for marketing events for the Northeast Region (Boston, Manhattan, Hamptons, Philadelphia, and D.C.)

Worked on site at all New York City-based events, maintained event RSVP lists for New York City events

Provided support to the Event Marketing Director and Manager: worked closely with vendors, coordinated with vendors on site, processed invoices, calendar maintenance
Created PowerPoint event recaps for our sponsors and advertisers
Contacted local charities for potential in-kind corporate sponsorship opportunities

Niche Media LLC, New York, NY; April 2010-September 2010
Editorial Intern

Conducted interviews and wrote articles for publication in-book and online for all titles (Hamptons, Gotham, Capitol File, Ocean Drive, Boston Common, Philly Style, Vegas, and LA Confidential)
Transcribed interviews and assisted in research for editor use
Provided support to the Editorial Assistant and front desk: phone coverage, checking the editorial intern-designated e-mail and follow up on PDF/issue requests and interesting pitches, disperse mail to editors

Harrison & Shriftman PR, New York, NY; February 2010-April 2010
Fashion Public Relations Intern

Pulled client product for media requests from publications, stylists, and celebrities
Monitored media mentions for H&S fashion clients
Clipped, scanned, and stored all press coverage; maintained periodicals library
Maintained and updated media lists
Overhauled “blog outreach” after attending a bloggers conference and recommended to AE's ways in which H&S can optimize their response rate

COMPLEX MAGAZINE, New York, NY; September 2007-May 2008
Editorial Intern

Transcribed interviews and assisted in research for editor use
Pitched relevant articles for the website and book, including one which was published online
Maintained social media networks
Assisted the Fashion and Marketing department with organization of fashion closets and planning a holiday event

INSIDE BEAT, New Brunswick, NJ; October 2007-May 2008
Staff Writer

Education
Rutgers University – Rutgers College, New Brunswick, NJ; September 2005-May 2008
BA: Journalism and Media Studies; AA: Sociology

Skills
Microsoft Office (Word, Excel, PowerPoint), Mac, Basic HTML, Basic CSS, Blogging Software, Photoshop

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